PHULBAARI KI DAASTAN

Phulbaari, as the name suggests “phulo ki baari” is inspired by flowers & petrichor. Ethereal beauty of nature allures & reminds of old music, earthen pots, scent of mud & blossoming flowers after the first rain. It is a stately ensemble of all things raw, timeless and romantic.  Phulbaari was established by Etika the founder of a luxury apparel label “Etika Sancheti”.

“It was one summer after noon when I realised that there was nothing that I could pick from my own luxury brand to wear for some casual date , as it didn’t have anything easy breezy. The same day I decided to have a brand of things that I would personally love to live with and for people whose values would match with mine” , says the designer.

PHULBAARI KI DAASTAN

Phulbaari, as the name suggests “phulo ki baari” is inspired by flowers & petrichor. Ethereal beauty of nature allures & reminds of old music, earthen pots, scent of mud & blossoming flowers after the first rain. It is a stately ensemble of all things raw, timeless and romantic.  Phulbaari was established by Etika the founder of a luxury apparel label “Etika Sancheti”.

Phulbaari Flower@4x-8_

“It was one summer after noon when I realised that there was nothing that I could pick from my own luxury brand to wear for some casual date , as it didn’t have anything easy breezy. The same day I decided to have a brand of things that I would personally love to live with and for people whose values would match with mine” , says the designer.

ETIKA SANCHETI

FOUNDER

She is all things expressive and has an intense take on poetry. A big-time sucker for sunrises & sunsets. Coffee mug filled with Chai, Hindi music, peeping through the window on empty roads with lampposts is all that she adores. An exceedingly romantic & sensitive person whose only mantra is “Live to Love & Learn”.  She encloses her design philosophy in one self-written quote, which says,

“ Within my skin is a soul fashioned by a romantic poet”.

ETIKA SANCHETI

FOUNDER

She is all things expressive and has an intense take on poetry. A big-time sucker for sunrises & sunsets. Coffee mug filled with Chai, Hindi music, peeping through the window on empty roads with lampposts is all that she adores. An exceedingly romantic & sensitive person whose only mantra is “Live to Love & Learn”.  She encloses her design philosophy in one self-written quote, which says,

“ Within my skin is a soul fashioned by a romantic poet”.

Phulbaari Ke Kalakaar

SHIVANI DHOOT

ASSISTANT DESIGNER

She is a graphically colourful person, a detail-nerd. Says, “I like the act of creating minimalistic things! Comfort, colour & style are my areas of expertise.  I think two minds are better than one. Hence, I enjoy working with another creative person.”

ANUBHAVI SANCHETI

CREATIVE DESIGNER

An Illustrator & graphic designer with an eye for everything aesthetic.  Every sketch she does has a story following it.  She explicitly states, “MAKE ART NOT KIDS”.

ANUBHAV BHANDARI

PHOTOGRAPHER

Documenting landscape, people, culture & History.  Anubhav believes that to make good photographs you not only have to travel places but hearts too !

AKSHITA BHANDARI

PRODUCT DESIGNER

I see art in everything , in skies , in bushes , waves , places & most importantly in people ! I believe art is omnipresent , one need to have an eye to see it.” Her design sense is modern yet contemporary.

Phulbaari Flower@4x-8_

Phulbaari Ke Kalakaar

SHIVANI DHOOT

ASSISTANT DESIGNER

She is a graphically colourful person, a detail-nerd. Says, “I like the act of creating minimalistic things! Comfort, colour & style are my areas of expertise.  I think two minds are better than one. Hence, I enjoy working with another creative person.”

ANUBHAVI SANCHETI

CREATIVE DESIGNER

An Illustrator & graphic designer with an eye for everything aesthetic.  Every sketch she does has a story following it.  She explicitly states, “MAKE ART NOT KIDS”.

ANUBHAV BHANDARI

PHOTOGRAPHER

Documenting landscape, people, culture & History.  Anubhav believes that to make good photographs you not only have to travel places but hearts too !

AKSHITA BHANDARI

PRODUCT DESIGNER

I see art in everything , in skies , in bushes , waves , places & most importantly in people ! I believe art is omnipresent , one need to have an eye to see it.” Her design sense is modern yet contemporary.

Phulbaari Flower@4x-8_